11th August, 2006 (Friday)

Miramar ‘811 Denim Day’ for The Salvation Army
The Army’s officers put on their jeans together

Miramar Shopping Centre today (11th August 2006) initiated a charitable event, ‘811 Denim Day’, to raise fund for The Salvation Army Hong Kong and Macau Command. Companies and organisations were invited to join the event and encourage their staff members to donate HK$30 to wear their chicest pair of jeans to the office. As the beneficiary, The Salvation Army showed their support into action. The corps officers (clergy) who always dress in uniform at workplace also temporarily took off their uniform and put on their jeans together with the Army’s frontline staff.

Led by Lieut-Colonel Alfred Tsang, Officer Commanding for The Salvation Army Hong Kong and Macau Command, corps officers found their long-forgotten jeans in their wardrobes and wore their pairs to attend the prayer meeting at the headquarters of The Salvation Army. This might be the one time you see the Salvation Army corps officers put on jeans together at one occasion. The Salvation Army is a Christian organisation in military structure. All the clergy and church members are required to dress in uniform in order to highlight their ‘warfare’ against evil. The design of uniform is various from country to country according to their climate and culture. The uniform in Hong Kong is mainly in navy blue jacket with white shirt.

The ‘811 Denim Day’ was well supported by more than
30 companies and organisations. Lieut-Colonel Alfred Tsang expressed heartfelt gratitude to Miramar Shopping Centre for organising this innovative fundraising event for the Army.

The ‘811 Denim Day’ is one of the biggest charitable programmes under the activity ‘1000 Jeans @ Miramar’ which was launched in July. A series of jeans-related events had been held from July thru August to raise fund for The Salvation Army.

About The Salvation Army
The Salvation Army is an international Christian and charitable organisation, which has been serving the Hong Kong community since 1930 by providing a wide range of services, such as educational and social services, to address the needs of body, soul and mind.

Currently, the Army serves 111 countries. It has also provided relief for the disaster survivors all over the world. The relief efforts the Army participated recently including the South Asia tsunami, the hurricane Katrina in the US, the Philippine Landslide and the Indonesia Earthquake.


Led by Lieut-Colonel Alfred Tsang (centre), Officer Commanding for The Salvation Army Hong Kong and Macau Command, corps officers wear their pairs to attend the prayer meeting at the headquarters of The Salvation Army.

 
The ‘811 Denim Day’ gives all the Salvation Army officers a time to take off their uniforms and enjoy the ‘denim fever’.

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2006©The Salvation Army Hong Kong & Macau Command